Post by account_disabled on Mar 6, 2024 5:32:16 GMT
We have started the last month of the year with the launch of a new version of the UDD Ventures brand, with the aim of generating a growth milestone in the company, reinforcing our purpose as a business accelerator of the Universidad del Desarrollo. We are ready to start 2024 with new challenges and objectives that we want to share with our community, clients and ecosystem. What is the meaning of the new image? Angel Morales , Executive Director tells us: "In 2019 I took on the challenge of the Executive Directorate of UDD Ventures with the mandate from the Board of Directors to generate prestige for the Universidad del Desarrollo in the local entrepreneurship ecosystem, and begin an exploratory stage to diversify. our income matrix. After 5 years of leading this great team and being on the verge of 2024, we have renewed our brand under the motto "creating future businesses" with the aim of enhancing our ambition to be the leading business accelerator in "support innovative early-stage ventures, while adding value to new customer segments with diverse services to accelerate learning cycles.
What news does 2024 bring for businesses and startups? On the other hand, Catalina Aguilar , Director of Operations and Services at UDD Ventures, states: "Based on our experience of more than 13 years working with startups, in 2024 we will put special focus on the launch of new services of value for them. It is like this as we are working on capital raising and internationalization services , which complement, open and advance the range of services that our entrepreneurs can currently obtain from us." What are the focuses for the large company? “Hand in hand with the new brand image of UDD Industry Email List Ventures, in 2024, in addition to enhancing our current offer, there are new developments for large companies and certifications in our Executive Training service. We will expand our portfolio of innovation services to be able to reach more corners and permeate with the entire culture of the startup ecosystem ,” says Javiera Navarrete , Director of New Businesses.Identify competing products, whether from the category itself or adjacent as substitutes and alternatives Define the dimensions and attributes that define that competitive space where all these brands detected in the previous point compete.
Capture user perceptions of each of the actors in a competitive environment. Measure the product share, location and status of each brand on this competitive map. At this point it is crucial to work on the brand's buyer persona. Select a position to compete that is realistic compared to competitors, relevant to users and credible within the organization. The key to the last phase is to ensure perfect agreement between the position one hopes to occupy in the market, the other positions of the competitors and the location of the ideal vector. The position chosen to be deployed requires a 360 view to truly occupy that space in the lives of the users it addresses. To do this, the brand must deploy its positioning at all brand levels: know the insights and motivations, select the characteristics of the product, service or organization, detail the rational benefits and weave the emotional benefits. Fundamental issues in brand management arise from brand positioning, such as the value proposition , the brand story or brand culture . The four phases of positioning development are crucial for a company to find and protect a gap in the market, a position.
What news does 2024 bring for businesses and startups? On the other hand, Catalina Aguilar , Director of Operations and Services at UDD Ventures, states: "Based on our experience of more than 13 years working with startups, in 2024 we will put special focus on the launch of new services of value for them. It is like this as we are working on capital raising and internationalization services , which complement, open and advance the range of services that our entrepreneurs can currently obtain from us." What are the focuses for the large company? “Hand in hand with the new brand image of UDD Industry Email List Ventures, in 2024, in addition to enhancing our current offer, there are new developments for large companies and certifications in our Executive Training service. We will expand our portfolio of innovation services to be able to reach more corners and permeate with the entire culture of the startup ecosystem ,” says Javiera Navarrete , Director of New Businesses.Identify competing products, whether from the category itself or adjacent as substitutes and alternatives Define the dimensions and attributes that define that competitive space where all these brands detected in the previous point compete.
Capture user perceptions of each of the actors in a competitive environment. Measure the product share, location and status of each brand on this competitive map. At this point it is crucial to work on the brand's buyer persona. Select a position to compete that is realistic compared to competitors, relevant to users and credible within the organization. The key to the last phase is to ensure perfect agreement between the position one hopes to occupy in the market, the other positions of the competitors and the location of the ideal vector. The position chosen to be deployed requires a 360 view to truly occupy that space in the lives of the users it addresses. To do this, the brand must deploy its positioning at all brand levels: know the insights and motivations, select the characteristics of the product, service or organization, detail the rational benefits and weave the emotional benefits. Fundamental issues in brand management arise from brand positioning, such as the value proposition , the brand story or brand culture . The four phases of positioning development are crucial for a company to find and protect a gap in the market, a position.